Who We Are
Boldframe Advisory helps teams build strategy that drives traction.
Many companies have strong ideas but struggle to translate them into focused marketing strategy and execution. Boldframe Advisory exists to bridge that gap: grounding decisions in real insight, framing a clear plan, and helping teams act decisively.
Whether it’s refining positioning, developing a go-to-market strategy, scaling digital marketing, or activating creative ideas, Boldframe Advisory partners closely with teams to create clarity, focus, and momentum.
Mary Rockwood
A marketing strategist with experience building and scaling growth and go-to-market initiatives at Amazon Ads, Mary founded Boldframe Advisory to help teams bring clarity and confidence to their marketing decisions.
At Amazon Ads, Mary led positioning, education-led marketing, and go-to-market strategy, partnering closely with internal teams and external brands to turn complex products into clear, actionable marketing plans. Her work spanned strategy, creative development, digital execution, and hands-on activation — with a consistent focus on clarity, alignment, and real results.
Through Boldframe Advisory, Mary brings a collaborative, marketing-first approach to helping founders and teams clarify direction, prioritize what matters, and execute with confidence.